The Author
David Esau
Former Google employee, founder of Click Track Marketing, and author of The Future Is AI Search. David helps local and direct-to-consumer businesses become the names AI reads, trusts, and recommends.
From Google to Click Track Marketing
David Esau spent nearly four years inside Google before founding Click Track Marketing, a San Diego digital marketing agency. That experience — seeing how search worked from the inside — is exactly why he recognized the shift to AI search early, and why he was willing to bet against the old SEO playbook that had made his own agency successful.
Today he leads a team that helps service businesses and DTC brands get found in the places customers actually look now: not just Google's blue links, but the AI answer engines — ChatGPT, Perplexity, Google's AI Overviews, and Gemini — that increasingly recommend a single business by name.
What he builds
Beyond the agency, David is the creator of the identity and intelligence tools his clients use to turn anonymous website demand into booked revenue — PeoplePixel, BuyerSignals, and Click Track Analytics. The same system was used to rank Click Track Marketing itself for “best AI marketing agency San Diego” on both Google and ChatGPT.
What he writes about
David writes about the practical mechanics of AI search and answer engine optimization (AEO) — how businesses get read, trusted, and recommended by AI, and what to do before competitors figure it out. His work is aimed at owners and marketers, not engineers: real builds, real numbers, and step-by-step playbooks anyone can run.
Books by David Esau
The Future Is AI Search
The complete system for becoming the business AI recommends across ChatGPT, Perplexity, and Google's AI Overview — before a competitor takes your spot.
Pre-order The Future Is AI Search
$25.00, free US shipping, and $5 of every copy goes to the American Foundation for Suicide Prevention.
